The definition of conspicuous consumption shifts from acquiring luxurious goods to supporting ethical brands. The number of belief-buyers who are looking to purchase intangible moral values attached to a product soars in recent years. Brands are fully aware that they have to take a stand on social issues to meet consumers' needs. However, not all brands genuinely support ethical values they often preach about. Hypocrisy is a magazine that unveils the insincere marketing tactics of those brands.
Researcher, book designer, application developer
3 months (January 2020 – April 2020)
Unity, InDesign, Photoshop, Illustrator